Recently, I had the opportunity to attend a dynamic course about SEO and Digital Marketing. I quickly understood how crucial it is for new businesses to establish their brand and make their mark. To date, my efforts in this space have focused primarily on building strong professional relationships, networking, and of course delivering outstanding work. However, it recently came to my attention how lackluster my efforts had been in proper marketing. That is why I decided to take the Marketing class. The class was 4 hours of intense SEO (Search Engine Optimization) analytics and digital marketing material, but I wanted to take the opportunity to share my key takeaways:
1. Websites are WEAK– A website alone for your business or personal brand is not enough. In fact, it can be a hindrance to your brand when not done properly. Websites live and die by Google algorithms and analytics, which are constantly changing and ever elusive. Yet these algorithms must be optimized in order to drive traffic. Learn the tricks of the trade and use them to your advantage. Keywords matter; first you need to know what the keywords are for your specialization, then learn how to use them. Things like where the words are positioned in your webpage make a huge difference and the schematics are critical for success.
2. Content is KING- In order to build your business and maintain engagement you must provide a constant feed of fresh content. The content doesn’t have to be extensive, but it should be fresh, original and insightful. Content that generates the most reaction, tends to be the most authentic and natural. People are searching for answers to their questions, not services. Keep that in mind when positioning your business online.
3. Your Followers Want to Hear from YOU- It is not enough to have a beautiful social media account, or even to make sure that all the relevant information is filled out. Your followers care and want to consistently engage with you. Social Media is onto the tricks of the trade, and outsourcing your posting to run automatically through an application such as Hootsuite will act against you and prevent your posts from getting the optimal amount of views you need. It is best practice to post content yourself, or through a smaller social media application to prevent getting lost amidst all other auto-generated postings. Also, take the time to learn when it is most optimal to post to increase your views. These peak times vary by social media platforms, but the general rule of thumb is to consider when you are most active on the site and keep to that timeline.
Attending these workshops and learning more about what I can do to improve my digital marketing, is part of the growing process for my business. I hope that the information I have shared will help you kick-start your online presence in the right direction.